http://www.graphicmania.net/how-to-build-a-corporate-identity/ GraphicMania.net provides graphic design resources, tutorials, web design and design reviews. Wed, 14 May 2014 12:14:14 +0000 hourly 1 https://wordpress.org/?v=6.9.4 http://www.graphicmania.net/how-to-build-a-corporate-identity/#comment-431818 Wed, 14 May 2014 12:14:14 +0000 http://www.graphicmania.net/?p=5415#comment-431818 To illustrate this thought, think of logos like people. We prefer to be called by our names – Jack, Sabrina – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears black and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognizable and memorable.

]]> http://www.graphicmania.net/how-to-build-a-corporate-identity/#comment-425762 Wed, 23 Feb 2011 21:51:00 +0000 http://www.graphicmania.net/?p=5415#comment-425762 In general, it is not considered a ‘best practice’ to rip out elements from your logo and use them outside the full represention of the logo. This actually works against your ability to burn your identity into the minds of consumers. Having a “Style Guide” and “Brand Standards Manual” helps here. Certainly using consistent or complimentary colors across the organizational collateral is wise, just not deconstructing a logo into component parts.

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