Success Factors: What traditional business really needs to know about Web 2.0

Based on direct experience consulting in the field, and backed by O’Reilly’s thought leadership on Web 2.0, this webcast is for the rest of us: executives and professionals working in “traditional” (non-Internet native) business trying to take advantage of new trends. We’ll explore the underlying organizing principles and success factors in building and executing a Social Web strategy.
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