As you are almost certainly aware of, a logo is one of the most important pieces of a company’s brand. When a logo needs to be designed, you need a variety of input: the company’s expected target market, a style guide if present, your client’s preferences and expectations, and more. The most important thing to have is inspiration! In the[…]
According to kenCREATIVE, Pepsi was the first to start placing ads on buses, in 1992. It was controversial then as public transportation got commercialized. Nowadays bus ads are common and advertisers are finding more and more elaborate ways to decorate a bus with their brand. The roof, exhaust, wheels, antenna, sides and sliding doors have all been used in increasingly original[…]
Design is all around us at home, in books, streets, and even in this webpage. Product design is part of the design that concern with the products we use in our daily life including our food, cars, and furniture. The product design is a very critical process that require very good understanding to how the end user uses this product[…]
The design functionality and user experience plays an essential rule in product design. When you start drafting the product idea, you should consider how the consumer uses this specific product and how to improve the product design for better usability. The consumer feedback before and after the product design is very important for the designer to consider enhancing the design[…]
Optical Illusion depends deceiving the viewer by using lines and shadows to illustrate a different view than the reality. In her project Regina Silveira provide a unique experience to the usage of space and fake perspective to display optical illusion artwork. Her artwork uses the exhibition walls and floors as a drawing space for building windows that give you an[…]
The digital paper cutouts project is one of the unique ideas by Estonian illustrator and designer, Eiko Ojala. In this project, Eiko uses his passion to forms of shapes and its relation with light and shadows. Unlike the traditional collage and paper art, his artwork is totally digital and depend on minimal digital design to visualize realistic paper cutouts. Eiko[…]
There is no doubt that logo design is one of the challenging design tasks because designers need to reflect the product or the company brand using simple lines and few colors as possible. Logo design can be either based on symbols, typography, or both. One of the most famous symbols that are used in logo design is the apple, which[…]
Advertisements are everywhere around us. We are surrounded with advertising campaigns in TV, streets, radio stations, Internet, and even on your doorsteps. Yet, only creative ideas attract us and force our eyes and minds to check and think in it. Attracting the consumer to check the ad means a success of the marketing campaign, even when the consumer does not[…]
Many designers agree with me that logo design is one of the most challenging tasks in their career. The main challenge in logo design is that you need to visualize the the brand or the company name using the least number of colors and lines possible, otherwise, the logo will be complicated and not professional. The second challenge is the[…]
Do you prefer clean white or fancy colorful business cards? Many people especially businessmen and professional experts still believe that the business card should be simple with minimal design. Therefore, the clean white business cards still got its consumers in the middle of the different business card design styles. Since the main target of the business card is to introduce[…]
