Logo design is one of the most challenging design tasks, since it requires the creative ability to create a unique and attractive identity for the client’s business.

Negative space logos refer to logos that are based on the space around the artwork and how this space interacts with the artwork to create a visual experience.

This visual experience can be brought about by the elements that the user sees in the logo artwork. These can be either shapes or text, like in the negative space logo examples below. Some say that these type of logos may be confusing, so share with us what do you think about negative space logos.

Useful resources:

• Logo Design Love: A Guide to Creating Iconic Brand Identities
• Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies
• Design Matters: Logos 01: An Essential Primer for Today’s Competitive Market (v. 1)

Grove concept

Brady J. Frey

Who’s next?

FlightFinder

Treacy Shoes

Elevate

Darkeggs

Oak Bros.

Edit Publishing

Gravity custom web

Hidden

Negative Way

Negative Reality

Bird

Unique Idea

Brands & Events

Zenithup

Lucky Number

LAB

Chef’s dish