Tumblr has had some great success and was acquired by Yahoo for around $1.1 billion last year. As of today tumblr hosts 176.7 million blogs with over 80.1 billion posts which is no small feat. With this kind of growth marketers all over the world are going to pay a lot more attention to it.
Simply put Tumblr is a cross over between a microblogging platform and a social networking website that allows its users to publish text, photos, quotes, links, music, and videos content to their tumblr blog. You can use a Tumblr theme or edit the HTML code to customize the look and feel of your blog.
Why do you want to create a Tumblr blog? If your answer is well everyone else seem to have one, this is the sound that should go off in you head.
Facebook is a social networking platform that connects you with friends and family and Twitter allows you to share whatís happening with you right now with your followers. Tumblr’s effectiveness comes from the fact that it focuses on the topic and all interested members starts to follow that topic and that it becomes a community driven thing.
With a strong focus on visual experience Tumblr is a platform that can be used to create a visual storytelling experience to extend the marketing effort of your brand. Unlike the other platforms Tumblr can be used to communicate the essence of who you are, and what drives your brand in a much more visually engaging way.
Today we are going to look at some really cool brands that are on Tumblr and the how they are standing apart from the rest of the crowd.
Adidas Originals Adidas offers this tumblr blog as an endless scroll of inspiration where they showcase looks from their future collections, blog photo stories from relevant artists, and re-post from their customers and fans.
Capitol Couture is a tumblr blog for the Hunger Games. I love the hover effect on that site which you can see in the gif below
Did you know Barbie has a tumblr blog. They have opted for a design with bold pink color which will work well for the brand.
The Home Depo’s Design Meet Style tumblr blog is a place for showcasing trend and design and also helps customers navigate their design projects with ease while sharing the teams expertise.
Vans Tumblr Blog opts for a magazine like layout to present its information.
Another tumblr site that opts for the magazine style layout is the easier to digest blog.
Angry Birds has found itself a home on tumblr. You can submit your own artworks or join the Rebellion or The Empire from the Angry birds Star Wars crossover.
Vimeo has got a cool tumblr page where they showcase top picks from their site editors and makes use of gifs to engage with their audience. While you are there try hovering over their site categories to see some dynamic logo transitions.
Check out this colorful tumblr site that is used to promote iPhone 5C cases
Do you know of any other companies that are using Tumblr in an interesting way?