LEGO is one of the few companies that ensure that their ads are unique, creative, and eye-catching. In their 55th anniversary and in collaboration with Montreal-based creative agency, Brad, LEGO launched a creative poster ad campaign your imagination.
The LEGO Poster ads include a minimized story using few lines and LEGO bricks. Each poster ad gives a clue about a children story, song, or a film. You need to read the clue in the bottom of the poster ad and start to think what the LEGO bricks and try to find the answer for the puzzles.
The below LEGO Poster ads are part of this creative campaign, which is one of the campaign that attract the consumer through thinking about the idea behind the poster ad.
This type of ads requires the consumer to concentrate in the ad for longer time and think in it, which makes this type of ads more suitable for the magazines and poster advertising.
Check the below LEGO poster ads and try to figure out the story behind each poster and share if you can get all the ideas behind the posters correctly?