Advertisements are huge projects that involve a lot of efforts done by a big team of designers, creative directors, concept artists and more. Large advertising campaigns require big budgets in order to visualize the basic draft of the creative idea that lays behind the advertisement. While it may look like an easy step in the workflow, finding the idea is the hardest part[...]
Advertising ideas are important for any campaign to promote a product or a service. These advertising ideas appear in the form of advertisements in magazines, outdoors or online as web promotions. Choosing the advertising idea or the creative direction of the campaign is one of the most challenging steps which every designer or creative director should handle before starting to[...]
Did you ever see an old advertising idea that is repeated on TV or outdoors over and over and ask yourself, is not it silly to repeat the advertising idea over and over till no one look at it or even interest to know what does it sells?! Creative advertising ideas always attract our eyes to know more about it[...]
The aim of any advertising campaign is to attract the user attention to know about the product and buy it. Big firms advertise themselves to keep their identities in the market active in front of any competitors. As designers, we do not get attracted because of the product itself, but we have a totally different look.