The day before yesterday, Adobe has entered a definitive acquisition one of the internet marketing giant firms, Omniture. The acquisition is done with the value of $ 1.8 billion, which this is the biggest acquisition done since the acquisition to Macromedia back in 2005.
But what actually does this means to us as Adobe users and developers. The new acquisition gives the developers the hand to join the market and gives them the market tools to analyze, web market optimization and the ability to deliver content to clients online with more effective tools.
The issue that you can create a great application that does not get any revenues even to give extra time to work in it, marketing and especially web marketing enables you to reach your clients online and get their attention and interest in your application.
You will also get the ability to judge and analyze your users’ information and what they actually needs based on the results that you can get from web analyzing tools. The above diagram shows how the developing process and marketing process compile to from a successful project cycle.
The first Adobe part is the current role in Adobe represented in the developing tools. Omniture complete the cycle by analyzing the market and optimize your developing tools and content to fit with the market needs.