Billboard ads are very special type of advertisements because they are designed to target viewers who are driving or walking in the streets, heading to work, or school. The name ‘billboard’ refers to the large outdoor advertising board that you can find next to roads, sidewalks, and on the walls of buildings.
Billboard ads use different methods to visualize their ideas, such as a large poster, an animated digital signage, or a mixture of different objects and materials based on the creative concept of the given ad.
The main target audience for billboard ads is busy drivers and passers-by who rush to their jobs, schools, or homes. Most of them do not care much about the ordinary advertisements around them, which is why billboard advertising ideas are designed to have some special characteristics. Based on their target audience, a number of aspects need to be considered in order to create a successful billboard ad campaign.
Attract your audience. As I have mentioned earlier, the audiences of billboard ads are usually in a rush, either driving on the highway or walking in the street. Therefore, billboard advertising ideas should be very creative and attractive to direct the viewer’s attention to the message that the ad campaign wants to deliver.
The large and big rule. Billboard ads are usually put on buildings or high stands to be viewable for drivers from a long distance. Thus, the ad’s design should be large and the elements should be big enough for everyone to see from afar.
Simple and clear. Subsequent to the large and big rule of the preview, the design should be simple and reflective. Make sure that the design does not have crowded elements that may confuse the viewers. For example, the text should be limited to only a few words with a large font, as the viewer will not be able to read long paragraphs.
Keep it targeted and direct. The messages of billboard ads should be targeted, short and clear. Audiences will not have much time to think about the idea and the complex meaning behind it.
Let us apply these rules on the following examples of Extraordinary Creative Billboard Ads and share with us your comments about it and which one do you think ti follows the rules we discussed above? You can click on the image to learn more about the advertising campaign and the creative agency behind it.
Sugar Free: Floating Billboard
This is one of the most creative billboard ads that visualizes sugar-free sweeteners.
The Naval Museum of Alberta: Billboard
One of the creative billboard ad ideas for the naval museum in Alberta.
Penline Stationery: Strong tape
In this billboard ad, Euro RSCG wanted to visualize the idea of the strong tape by showing that the billboard itself is fixed with this tape.
Edding permanent marker: Boards
This billboard ad advertises a marker pen by showing that the pen can be used to paint the whole billboard in black color.
CNN: Stories with the full background
This billboard ad series advertises CNN coverage stories.
Ford Mustang: Fast
This billboard ad has been created with semi-transparent resin to display the blurry effect for the scene behind it.
Asian Paints: Chocolate
An amazing representative billboard ad about colors and how each color reflects an idea to the viewer.
Ariel with a touch of Downy
A very talented idea for a Downy advertisement. In this ad, the billboard itself becomes as soft as the clothes.
ClearWay Minnesota: We All Pay
This is a billboard ad created by Coverdale Fury as part of a media campaign to raise awareness of the dangers of smoking and tobacco.
Verizon Wireless: Shoe
This is one from McCann’s billboard ad campaign of the fast Blackberry Pearl for Verizon Wireless.
This is one of the billboard ads for Rowenta about their hairstyler that is used to create curly hair.
Coca-Cola: Straw, Windows
A creative billboard ad for Coca-Cola placed on the side of a building. This ad has been created my MacLaren McCann in Canada.
Pacific Airlines: Sale
One of the creative billboard ads for cheap flight tickets by Pacific Airlines.
Nationwide Insurance: Spilt Paint
In this billboard ad, TM advertising agency used the space around the ad to visualize its idea and why the audience needs the insurance company.
Nike: Barge resistance
One of the amazing billboard ads for Nike campaigns.
Mars Chilled: Tongue
Amazing connected billboard ads for the advertising campaign of Mars.
Mammoth Mountain Resort: Play big
This billboard ad uses the space around the ad to show someone skiing on the white snow of Mammoth mountain.
Interbest Outdoor: Nose
This is a billboard placeholder to attract companies to advertise in this area.
Hubba Bubba: The longest chewing gum ever
The colors and the idea behind this billboard ad help attracting the viewer to see it.
Fedex: Always first truck
A very eye-catching ad for a FedEx courier created by the Miami Ad School.
Day After Tomorrow: Submerged Billboard
One of the most creative and attractive billboard ads that is placed in the sea water to advertise the movie Day After Tomorrow.
Bic Razor: Billboard
A very creative billboard ad idea to visualize Bic’s razor campaign using the board and the space around it.
This billboard ad uses a very unique idea for a paint company to show that its colors are so natural that you cannot distinguish them even from the color of the sky.
Avera Health: Smoking billboard
A very creative billboard ad idea that extends to the outer area of the ad’s frame.
Finally, I hope you have found these creative billboard ads inspiring and helpful to learn more about the different uses of billboard spaces and the areas around them, and how they deliver the marketing message to the viewers and attract audiences to check them out.