Bus stop advertisement may not be a common advertising campaign method as compared to the other methods such as billboards, posts, brochures and even TV ads, but it has a very powerful impact on the audience especially when it is creative and attractive. The visitors of the bus stop are usually people who are waiting for the bus to come, therefore it is a very good idea to take advantage of this time by presenting to them the product or the idea by use of a creative way which lets them interact with it.
The bus stop advertisement ideas have different forms that range from the simple poster placements to the change in the bus stop itself. Also, there are some creative ideas that allow interaction with the advertisement such as setting on it or changing it. The nature of this type of ads makes it very successful to achieve its target and deliver the message strongly to the audience. These ads are not limited to the bus stop visitors. They also attract the people who are passing by on the street as they notice it.
In the following showcase, you will find practical and creative examples of the bus stop advertisement ideas and learn about the different types of these ads. Also, you will learn how each campaign handles the bus stops to visualize their ideas.
This bus stop advertisement promotes Caribou Coffee’s hot breakfast sandwiches. The creative idea turns the bus shelter to a big oven to reflect the advertising message that the client wants to deliver about the new sandwiches. This creative ad is created by Colle+McVoy advertising agency.
Coca-Cola: Velcro Posters
In this idea, Coca-Cola wants to let people know about the Grip bottle shape for easier holding. The poster is placed in a bus shelter in Paris where the people get hooked to the campaign as the preview image shows below.
In this creative ad, Heinz filled the bus stop shelter with tomatoes to promote their famous ketchup product. The campaign aims at driving the audience to link between the product and the pure tomatoes ingredients.
Quiksilver Bus Stop Advertisement
This advertising idea by Quiksilver turns the bus stop shelter in Copenhagen to a skating area and it contains a surfboard bench as a seat with waves image behind it.
Adidas Bus Stop
In this bus stop advertisement, Adidas turned the shelter to a large sports locker with t-shirts hanged on it.
Recharge Your Battery
This creative and useful idea provides you with a power source to recharge your mobile device while waiting in the shelter bus. It also promotes a power drinking product.
Simpsons Bus Stop Advertisement
This creative advertisement features Simpson’s movie in a bus stop in Germany.
This idea was done by a soft drink during the World Cup campaign by turning the bus stop into a goalmouth.
Apple Macbook Air: Swing
I believe that everyone will go to this bus stop after this amazing Apple MacBook Air creative ad.
Football World Cup
Amazing usage of the broken glass to promote the World Cup.
Livegreen Toronto: Switch
livegreentoronto.ca is promoting its message using this amazing idea that is created by Agency59, an advertising agency.
It happens when nobody is watching
This amazing poster concept interacts with the viewer by playing the animation when turning the eye away from it. This great Amnesty poster is created by Jung von Matt advertising agency in Germany.