Billboard ads are part of our daily lives – we can see them everywhere around us on buildings, highway roads and public spaces. These types of advertising campaigns use creative ideas to attract you to understand the message behind each billboard ad.

Billboard ads are designed to be large in size and address the audiences that are moving with their cars or walking on front of them in different places. Therefore, billboard ads idea have some special characteristics.  For example, it needs to be short and targeted because the audiences only have a few seconds to grasp the idea or read the slogan on these ads. Also, the design of the billboards should consider the large size of the ad by managing the ad space and the area around it in a creative way, as we will see in the following showcase of Creative Examples of Billboard ads below.

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Some of the following ideas use the design colors, lines and text to deliver the message, while some others rely on using different materials or a samples for the product, as you can see on the Volkswagen billboard ad.

After reviewing these showcases, do you think that billboard ads are an effective method of delivering advertising ideas and campaigns? If so, please share with us your ideas and which billboard ad you think is the most creative.

Volkswagen: Up Billboard ad

Taystee Chili Sauce: Burned Billdoabrd ad

Australian Childhood Foundation: Invisible

Western Direct Insurance: Sleeping

RAC Roadside Assistance: Meltdown

JCDecaux Road Safety: Some signs can’t be ignored

Billboard ad

Berger: Sky Billboard ad

Alcro: Colour Tackle

Belt Up Billboard ad