Leveraging Package Design To Build Your Brand

We’re well aware of the fact that branding is one of the most important aspects of any business. It is a dynamic world that requires constant care and attention. On the other hand, branding should stand the test of time and prove to be timeless.

A lot of different companies have logos that have stood the test of time, and they’re still the same as they were a century ago. When it comes to packaging, the story is pretty much the same.

Although logos are much more important than packaging when you first think of it, the packaging is back-bone of your promotional and graphical representation. It holds the infrastructure, and it contains a further illustration of your business.

While graphics, logos, decals, and quotes are going to represent you when consumers first view your product, the packaging is ultimately going to stick with them.

We all know the Coca-Cola logo, but we also see the trademark glass bottle it comes in. And this glass bottle is essential in the presentation of the product.

We all know Coke from glass bottles tastes better than the one from plastic, right? That’s right, but have you ever wondered why that is? Stick with us and find out.

The Importance of Proper Packaging

As stated above, the importance of proper packaging is an often-overlooked fact. That’s a big problem, and it’s why companies don’t succeed with their branding strategies.

Branding is a virtually infinite endeavor and encompasses the customization and personalization of as many things as possible. This branding effort includes the package or box that your product comes in. The packaging itself can tell quite a lot about the idea that hides inside.

Have you ever heard the expression?
“Don’t judge a book by its cover? “
Well, this is what most people do when it comes to products. Package design for branding does a lot more than house the product inside.

It’s the thing that attracts consumers. If you’re looking for the best example of this, think of Dan Aykroyd’s feature Crystal Skull Vodka. You might have no interest in alcoholic beverages (or Dan Aykroyd for that matter), but you have, without a doubt, thought of the bottle.

The bottle of this vodka comes in the shape of an anatomically accurate glass skull, and people have gobbled it up like it was free. The Crystal Skull vodka was far from free and had an above-average price to it.

But people still bought the thing, only for the packaging the product came in. Most didn’t even drink the vodka that was inside.

This picture proves the power of proper packaging put into effect. The packaging is the leading advertising force behind the product. (Infographic source: Papermart.com)

What Proper Package Design Can Do For You

It’s important after all, but why so? What are the benefits of proper package design? What can it do for my company?

It can do quite a lot of different things, and all of them are essential in proper commercial business. Some of the benefits that adequate package design provides are:

• It Provides a Unique Touch
  An excellent package adds depth to the item it is housing. It is at its forefront and is a critical point of product reception. Adding uniqueness to your product helps consumers differentiate it from other products. Other products are swarming the market, and making your stand out is essential.

• It Helps Create Brand Identity
  Brand identity is what sets you apart from the competition. Uniqueness is a desired aspect, so are numerous others. Engaging, creative, and market-crashing design in packaging is going to build up your brand.

  Building up your brand is essential, and you should do it in any way, shape, or form. While proper package design for branding isn’t the sole culprit in brand identity creation, it sure does help.

• It Helps Build Trust
  What good is an untrustworthy brand? An excellent, customized package is going to bring trust to the product that is contained within. This newfound trust will help consumers associate your brand with high-quality products, which will result in sales, ROI, and improved customer response.

• It Creates Brand Recognition
  Brand recognition is the association of your brand put into practice – and there’s no better way to do it than through visual and physical representation. The best visual and physical representation of your product is the packaging, which envelops it. Package design for branding purposes is going to be on all the promos, shelves, and commercials.

• It’s an Important Marketing Tool
  As stated above, your packaging is featuring your product in most advertisements. But did you know that your packaging is an advertisement in itself? It’s more abundant on the surface, giving you more space to convey your idea to the general consumer. Make sure you use all that extra space right.

How To Create a Proper Package Design For Branding?

Now, since we understand the importance of proper package design for branding, we need to go over the process itself. Leaving the entire process to professionals is preferred.

While you could do the whole thing yourself, unless you’re a professional designer, you’re going to have a tough time finishing the job correctly. Customers and their minds are sophisticated and creating something that directly caters to them can be tricky.

There is a whole hidden psychology behind this process, and presentation in the wrong way can tarnish your image. You don’t want to do that in the slightest, so why risk it?

Leaving the design process to a professional is an easy and cheap method of getting the job done. Package design services are readily available online and by local design firms.

If you choose to outsource your needs to package design services, you could get quite the product for a low-price tag. Outsourcing your package design needs to package design services is a sure-fire way to get not only a top tier product but top tier feedback.

Design is an expensive process in itself, and outsourcing is a great way to save some money doing it. Outsourcing to Package Design Services will get you a lot of feedback and give you more power over the end product, without spending the absurd amount of money.