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40+ Inspirational Black and White Logos

19
  • by Rafiq Elmansy
  • in Logo design
  • — 30 Mar, 2010

Logo design is one of the most challenging design tasks designers can meet because the logo designer has to be able to translate the core meaning of the corporate into only a few lines and limited to very few numbers of colors. The standard definition for logo design is that it is a graphic element that is used by enterprises and individuals to promote their identity and to gain public recognition.

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This recognition indicates that the logo needs to deliver a quick message about the company, its business, their intended target, and their business philosophy through just the design of the logo. This design can either be just a graphic element, only specialized text or a good mix of both elements. The company logo design, style and colors are the base for the corporate identity much like their business cards, letters, posters, web sites and much more.
Design logos have to follow some basic rules to ensure that the logo will save its value and does not lose the true meaning behind it; especially when it is printed, sent by email, faxed, or added to a website. Below is a brief summary of each of the important rules that should be taken into consideration when designing a logo:

Simplicity

The logo design should be simple and easy to remember; this will allow for the eye to readily pick it out when it is being used in multiple places and throughout the media.  An easy to recognize logo will always easily be remembered after the viewer sees it once or twice. The idea is that logos are almost always used in conjunction with other elements such as banners, business cards, and websites, etc.

Although you may find some famous logos that are deeply complex, know that this is out of character and not within the guidelines to creating a logo.  In addition to that they were used earlier this century with the beginning of the industry age; before companies came up with the ideas to add a logo to their business. At that time there were not many companies advertising and promoting using the media; unlike what we see today.  When these complex logos first went into use, they did not have the compatibility problems with the multiple forms of media available at that time.

When you design a logo, it is a good idea to stick with simple lines and motives that can easily be used and remembered. You do not want to end up with unhappy clients that do not actually see your logo as being unique and memorable by having a large number of details in it.

Limited number of colors

Logos tend to be used in conjunction with other elements that might utilize other colors such as: black and white, golden colors, sliver or other different method that avoids the initial logo colors. Therefore, the logo colors themselves should be limited to 3 colors or less. The colors used in the logo itself are actually representing the primary colors for the company and they  can be used in different publications to help reflect the company’s identity.

Logo boundaries

While the logo can be used in different electronic and non-electronic materials such as T-shits, business cards, web banners, posters and more; the four edges of the logo boundaries should be consistent and form four angles of a square or similar.

Different sizes and formats

Make sure the logo design appears clear and noticeable in different media and formats. Logos with a lot of details make it hard to be used in a small size and on some specific forms such as printing the logo on T-shirts or sending it via Fax machine.

Black and white.

As we mentioned before, logos can be used in both its color form and its black and white form. However, you should consider this while designing the logo; by creating logos that can appear well in color or black and white, it is important to be certain that they do not lose any clarity or detailing when in a monochromatic form.

Logo font

Logos can be made with a mix of fonts or only with one font. Either way the logo font should be readable in different scales and easy for identifying from varying distances. Strange font styles may offend the viewer’s sight unlike their familiarity with more traditional font styles.

With all of this said, how about viewing some logo examples? This collection includes only black and white logos that vary in the design and lines. Some of them are following the above rules and some are not. However, it is always good practice to apply the above guidelines to the following logos or any logos you may design yourself.

Poker Hills Tournament

Cuker Kruzok

Jungle

READACTED

Bee

Qs

gobo

curve

VERSUS

Aristeia

Genius

Artwild

Heartry

yodaa

Oemplus

Shah coiffeur

loop

Flow

WyldLyfe

Octopus

Smoke

mouse

la casa di amy

Serpentine Medical

Frog

Aldo Zarza Identity

DotGang

Power up

DogCat

Tenuta Provenza

Houseclip

Tractorfan

DODO

Galija

Cellar Thief

Arismendi

Elka Minimalista

i7Strategies v2

WP mono

horizon sail club

PetWise

Pro-motion

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Tags: black and white logosLogo Designlogo guidelineslogo inspirations

— Rafiq Elmansy

Rafiq Elmansy is a graphic designer and runs his own design studio Pixel Consultations. He is also an Adobe Community Professional, Certified Expert and Adobe user group manager. He is a Friend of Icograda (the International Council of Graphic Design Associations).

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19 Comments

  1. uberVU - social comments says:
    March 30, 2010 at 6:19 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by Ianmurphyartist: 40+ Inspirational Black and White Logos: Logo design is one of the most challenging design tasks designers can me… http://bit.ly/b6ZenM…

  2. Sonography says:
    March 30, 2010 at 7:02 am

    Great logo design, clean and good looking.

  3. Ana Peres says:
    March 30, 2010 at 7:17 am

    Very nice! I also made my own logo in B&W. So you can see… 🙂

  4. Les albums photo à la main avec boîte-cadeau, 30 x 30 x Pages Blanches Classic Style Classic Style White Pages Bark | Animaux says:
    March 30, 2010 at 9:22 am

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  5. 40+ Inspirational Black and White Logos | Flash, Design, Vector … | Photoshop Blog says:
    March 30, 2010 at 12:05 pm

    […] Excerpt from: 40+ Inspirational Black and White Logos | Flash, Design, Vector … […]

  6. Dzinepress says:
    March 30, 2010 at 5:11 pm

    looks different article and really inspiring logos.
    .-= Dzinepress´s last blog ..40 Ultimate Useful Mind Mapping Tools =-.

  7. Beautiful Life says:
    March 31, 2010 at 2:52 am

    These are really inspiring logos! Thanks for the article and collection!
    .-= Beautiful Life´s last blog ..Extraordinary CV of Patrycja Zywert =-.

  8. Thomas Craig Consulting says:
    April 3, 2010 at 6:19 am

    Brilliant collection, thanks for sharing, really like the Jungle logo.

  9. The Essential Selection of Weekly Design Links No.11 « Web Design Mash says:
    April 4, 2010 at 11:32 pm

    […] 40 Inspirational Black and White Logos – Graphic Mania […]

  10. 40 + inspirational logos a preto e branco says:
    April 5, 2010 at 12:10 am

    […] Logo design é um dos designers mais desafiadoras tarefas do projeto podem se encontrar logo porque o designer deve traduzir o significado central da empresa em poucas linhas e limitado a um número muito poucas cores. Th definição padrão para o design do logotipo é um elemento gráfico que é usado por empresas e indivíduos para [. . . ] URL do artigo original http://www.graphicmania.net/40-inspirational-black-and-white-logos/ […]

  11. Joshua says:
    April 6, 2010 at 1:09 am

    Where’s the Black and White Cookie Company’s logo?

  12. 270 magnifiques logos pour votre inspiration « Armel Pingault says:
    April 6, 2010 at 8:12 am

    […] 40 logos en noir et blanc: http://www.graphicmania.net/40-inspirational-black-and-white-logos/ […]

  13. modern sample logos says:
    October 4, 2010 at 4:41 pm

    Nice logo designs. Very creative. Thanks for sharing those nice set of collections. Nice sharing and keep posting.

  14. thiet ke says:
    June 3, 2012 at 9:36 pm

    Nice post. Very interesting to see how a company can change its logo a lil bit and make such a difference.

  15. Dubai Tourism says:
    October 15, 2012 at 4:00 pm

    Wonderful Resource! Thanks a lot for sharing.

  16. Thiet ke logo says:
    May 13, 2013 at 2:08 pm

    Nice logo designs. Very creative.

  17. thiet ke logo online says:
    September 12, 2015 at 9:10 am

    I like black and white, I see a lot of impressive logo

  18. thiet ke logo cong ty says:
    April 7, 2016 at 8:04 am

    Verry good. I love design Galija

  19. mymy says:
    March 27, 2017 at 2:05 pm

    Designs are impressive and creative. I like it very much

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