Mixing business with pleasure is nothing new. In the 1950’s, for example, the concept of “working a room” emerged to bridge the gap between traditional socialization and business networking. It was no surprise that when social media erupted onto the scene early in the millenium, businesses would find a way to migrate onto a platform putatively reserved for friends and[…]
When creating a product, manufacturers know that every detail matters. The entire experience of a product can be improved, or worsened, by every minor detail – including the packaging that it arrives in. Compare Apple with their competitors, for example. They might sell similar products, but Apple puts a real focus on the fit and finish of the packaging that[…]
According to kenCREATIVE, Pepsi was the first to start placing ads on buses, in 1992. It was controversial then as public transportation got commercialized. Nowadays bus ads are common and advertisers are finding more and more elaborate ways to decorate a bus with their brand. The roof, exhaust, wheels, antenna, sides and sliding doors have all been used in increasingly original[…]
Advertisements are everywhere around us. We are surrounded with advertising campaigns in TV, streets, radio stations, Internet, and even on your doorsteps. Yet, only creative ideas attract us and force our eyes and minds to check and think in it. Attracting the consumer to check the ad means a success of the marketing campaign, even when the consumer does not[…]
LEGO is one of the few companies that ensure that their ads are unique, creative, and eye-catching. In their 55th anniversary and in collaboration with Montreal-based creative agency, Brad, LEGO launched a creative poster ad campaign your imagination. The LEGO Poster ads include a minimized story using few lines and LEGO bricks. Each poster ad gives a clue about a[…]
Marketing campaigns are all about creativity. You will probably agree with me that no one really pays attention to ordinary ideas anymore, in other words, regular ads have become unnoticeable for most of us. The focus has now shifted to creative campaigns that can either use unique ideas on a regular medium, such as billboards and posters, or use an[…]
Automotive advertising ideas are most attractive type of commercial ads. Car advertising agencies try to attract the consumers with different concepts and ideas. Also, they try to visualize the car features through the creative concepts behind each ad. For example, the German cars such as Mercedes-Benz and Volkswagen focuses on the safety factor in their cars. These concepts appear very clear[…]
Car advertising ideas are more attractive than any other advertising ideas in the different fields. It may be the nature of car industry itself that attracts new creative ideas, as cars include many luxury features that inspire creative designers and directors to come up with unique ideas for their advertising campaigns. Car advertising ideas rely on marketing campaigns. For example, some advertising ideas focus[…]
Billboard ads are very special type of advertisements because they are designed to target viewers who are driving or walking in the streets, heading to work, or school. The name ‘billboard’ refers to the large outdoor advertising board that you can find next to roads, sidewalks, and on the walls of buildings. Billboard ads use different methods to visualize their[…]
Bus stop advertisement may not be a common advertising campaign method as compared to the other methods such as billboards, posts, brochures and even TV ads, but it has a very powerful impact on the audience especially when it is creative and attractive. The visitors of the bus stop are usually people who are waiting for the bus to come,[…]
